Al Yaum Media House wants Marketing Director
A large media house in Saudi Arabia is looking to recruit a Marketing Director who will be in charge of leading all the Company’s Marketing activities including traditional and digital-native products, as well as leading the digital transformation of other products and services. Our Marketing Director role is responsible for overseeing the strategic development, planning, implementation and analysis of group marketing activities in Saudi Arabia. The core focus is working with the executive team and other business units’ heads to deliver strategic marketing guidance and activity across our operations to maximise brand equity, increase sales and ROI, in addition to driving acquisition and growth of our customer database.
Core channels include on-site/platform, email, social, paid social and programmatic media. It also involves marketing to grow and promote our brands.
Key Accountabilities
· Leads all business development efforts within the organisation, including the development and implementation of business development strategies and activities.
· Develops plans for new market entry and existing market expansion and aligns the product development efforts accordingly after evaluating the business opportunities using the required business analytical tools
· Developing Marketing Strategy and guidelines
· Takes responsibility for the eCommerce performance.
· Works closely with the the Digital Marketing Manager to maximise and optimise sales from our marketing channels
· Provides strategic guidance to the digital marketing team to drive usage and revenue of our paid and owned digital media channels, and develop their skills and capabilities
· Contributes to various pitch and tender docs and other opportunities as required, with full responsibility for the data, analytics and marketing components.
· Works with the team to ensure the provision of timely campaign performance reports and optimisation recommendations.
· Develops strong relationships with the other business units, ensuring integration of marketing into all aspects of the business.
· Works with Data & Analytics to drive performance and increase ROI, develop customer insights and segments and apply across marketing activity.
· Champions existing Marketing Products and leads the transformation of other products.
· Briefs and works with designers to develop concepts for product marketing, seasonal campaigns, events and more.
· Acts as a change agent to maintain competitive advantage.
· Tracks and measures program effectiveness to drive improvement or develop new offerings
المهارات
· A Bachelor’s degree with marketing major, MBA is preferred.
· Minimum 10 years’ experience in strategic marketing roles, preferable with creative, acquisition and client side experience
· Minimum 4 years’ experience in people management
- Previous experience in the business strategy development is preferable
تفاصيل الوظيفة
نبذه عنا
تحتل دار اليوم للصحافة والطباعة والنشر مكاناً متميزاً بين شقيقاتها المؤسسات الصحفية في المملكة والتي تحظى برعاية الدولة ممثلة بوزارة الإعلام، وتأتي صحيفة اليوم والتي تصدر عن هذه الدار ضمن المنظومة الإعلامية الناجحة بالمملكة.
وقد بدأت هذه الصحيفة مسيرتها مع صدور نظام المؤسسات الصحفية عام 1383هـ عندما فكر نخبة من الرجال المخلصين إصدار صحيفة في المنطقة، حيث صدر العدد الأول بتاريخ 20 شوال 1384هـ الموافق 21 فبراير 1965م وكانت تصدر مرة في الأسبوع بثماني صفحات، ثم تحولت إلى جريدة نصف أسبوعية اعتباراً من العدد رقم 164، وتاريخ 2 ذو الحجة 1385هـ الموافق 24 مارس 1966م ثم بدأت تصدر ثلاث مرات في الأسبوع اعتباراً من العدد رقم 514، وتاريخ 19 رجب 1391هـ الموافق 8 سبتمبر 1971م باثنتي عشرة صفحة. ثم تحولت إلى جريدة يومية اعتباراً من العدد رقم 1320، وفي رجب 1398هـ الموافق 4 يونيو 1978م وتتجاوز صفحاتها الأربعين وتنفرد بملاحق يومية وأسبوعية متخصصة تميزت بها بين الصحف.
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– Please consider fulfilling the required conditions and observing them before applying, adhering to deadlines and being serious about work
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