Etisalat Misr طالبين مدير إدارة علاقات العملاء (CRM Manager)
Role Objective:
Lead in developing CRM strategy in order to achieve the company objectives in regards to loyalty, customers’ engagement, churn targets and program profitability for our high value consumer base and corporate accounts.
Main Responsibilities:
Responsible for setting CRM & Lifestyle unit’s yearly strategy and marketing plan.
Develop and create lifestyle reward platform with different lifestyle offers targeting different communities.
Build a solid customer lifestyle understanding study as an enablers for lifestyle proposition.
Accountable for loyalty and churn targets for high value customers across all segments/tariff plans (high value MORE base “consumer & corporate)
Boast base communities lifetime value through different engagement offers with more focus on prepaid recharge simulation.
Lead partnership management team in acquiring, engaging and managing lifestyle partners in market.
Develop and manage Marketing calendar with external partners
Manage the consumer high value program including the customer experience enhancements required
Responsible for improving all weak or non-competitive attributes related to CRM and customer loyalty programs
Etisalat Misr طالبين مدير إدارة علاقات العملاء (CRM Manager)
Qualifications
University Degree in commerce, economics, business administration. MBA is a plus
Minimum 8 years’ experience.
Area of specialization: marketing
Excellent Computer skills, MS Office and presentation skills.
Excellent in Arabic & English (Reading, Writing & Oral).
مستوى الأقدميةمستوى متوسط الأقدمية
نوع الوظيفةدوام كامل
المهام الوظيفيةالتسويق
المجالات الاتصالات
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