Rare Diseases Product Manager is required to Sanofi
JOB PURPOSE:
Planning and managing marketing activities to achieve product objectives at a profit, through analyzing and anticipating market dynamics.
KEY RESPONSIBILITIES AND TASKS:
Contribute to the development and the validation of long-range planning and forecasting models.
Contribute to the development of positioning and key strategies for the brand by advising on current product trends.
Participating in annual brand marketing plan.
Implement the marketing plans and key strategies
Produce tactical business plan
Manage marketing budget for assigned products and is responsible for the financial effectiveness of assigned products
Preparing and managing the promotional cycle plan on yearly basis and all business and promotional activities in accordance with compliance standards and internal policies and procedures
Managing the launch of new products and line extensions when available
Play an integral role in the cross-functional brand team through the development of working relationships with clinical, medical, regulatory affairs, sales, Business support and finance departments.
Evaluate the effectiveness of promotion and make recommendations for improvement within internal guidelines
Prepare and train Field Force on Product information
Monitoring the field force activities.
Product Manager is required to Sanofi
Managing KOLs related activities:
Prepare tailored presentations for key activities
Creates focused groups for new indication or new market
Arrange and facilitate execution of the advisory board meetings. to improve the brand
Manage working relationships with promotion agencies and other service providers.
Involve in organizing symposia and congresses.
Providing sales force with product and competitors information.
Conducting Monthly meeting with field force to handle market requests and problems.
Revise the promotional materials’ contents and consistency in line with the marketing plan.
Cooperate with supply chain to ensure product availability.
Quantitative KPIs:
Sales Target Achievement / Brand
LRP growth from value and RD patient recruitment perspectives.
Spending efficiency (A&P according to budget)
KOL/Key Customer Management.
Qualitative KPIs:
Planning:
Overall quality of brand plan , (feedback from stake holders)
Marketing Campaign: Efficiency (impact on business)
Efficient execution of Launch Plan (if any)
Level of focus on customer centric approach (collect customers insights and KOLs feedback)
Field Force Inspiration, motivation, engagement, development (empowered brand team)
Number of meetings participation
Creative project/activity/initiative of the year
Execution:
Developing the tactical plan based on brand plan outcomes (really tackle the unmet needs of the customers and support the main brand strategy)
Level of integration between different activities (90% of the activities objective and content should be unified behind the main brand strategy)
Change and improve the quality of main activities versus previous year (internal and external customers feedback)
Overall adherence to the tactical plan with timely execution (90% of the tactical plan implemented on time and in proper way)
Product Manager is required to Sanofi
Marketing input in BD Plans
Effective contribution to Task Forces (attendance, contribution)
Others:
Perform other duties as assigned.
Respect of company’s values, code of ethics and social charter.
Respect of personal data protection charter.
Responsible for applying the HSE related requirements for the company in all related working procedures
JOB-HOLDER’s ENTRY REQUIREMENTS:
Education:
Bachelor degree, Faculty of Pharmacy, Dentist or Medicine.
Related Experience:
5 years of sales and Marketing experience within a pharmaceutical company .
Special Knowledge/Skills:
Good knowledge of products in competitive markets.
Profit and Loss Management, Budgeting, Sales Forecasting, Financial Data Analysis, Resource Planning
Market Research, Scenario Analysis, Resource Valuation, Forecasting, Metrics, Sales Analytics
Product, therapeutic and Disease Condition, Market Dynamics and Evolution, Customer/ Patient Insight
Target Product Profile, Global Branding, Value Proposition, Segmentation, Positioning, Packaging, Brand Equity
Brand Message Development, Life Cycle Management, targeting, Market Development, Marketing Mix, Distribution Channels, Sales Execution
Regulatory and Legal Environmental, Compliance, Brand Labeling, Product Risk Management
Pricing & Payers Mix
Presentation skills
Selling and negotiation skills
Computer skills, Excellent command of English Language
LEAD competencies:
Act for Change, strive for results, Cooperate Transversally, Commit to Customer
Think Strategically, Develop People, Make Decisions
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
Seniority levelEntry level
Employment typeFull-time
Job functionBusiness DevelopmentMarketingProduct Management
IndustriesPharmaceuticalsChemicalsBiotechnology
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