AbbVie طالبين مديرعلامة تجارية
About AbbVie
AbbVie (NYSE:ABBV) is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook or LinkedIn.
Purpose Of The Role
Implement & monitor the marketing goals & strategies set by the corporate and regional management, targets and market direction to grow the long-term sales, profit and market share position for AbbVie Immunology products in Egypt to meet sales targets and business objectives.
Placing the patient at the center of any efforts and operating within company business code of conduct, policies and all applicable laws and regulations.
Major Responsibilities
Coordinate and monitor the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives
Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives
Develop, when applicable, implement and update product training to sales force on an ongoing basis.
Participate in planning sales promotion and advertising in support of existing products, and work closely with the Business Unit Director in determining market strategies and sales tactics to achieve product objectives
Monitor competitors’ promo, pricing, product positioning and marketing moves by product / business segment as well as their product line performance and institute corrective action as needed.
AbbVie طالبين مديرعلامة تجارية
Forecast, monitor brand KPIs, manage budget, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity
Work closely with all the key stakeholders and build effective multidisciplinary Brand Teams. Ensure timely and qualitative market intelligence information flow to Brand Teams and brand strategy/tactical communication from Brand Teams to In-Field Teams in order to optimize brand strategy and its execution.
Ensure Brand Team Members contribute to the development of the Immunology / specialty strategies through the Brand Planning process in line with strategy defined by Global Brand Teams and ensure adequate involvement of multiple functions as relevant for the different assets.
Continuously encourage Brand Team members’ collaboration and foster team spirit.
Qualifications
Relevant experience with proven track record of success in a marketing position within biotech/pharmaceutical industry
Immunology experience is an asset
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Ability to translate strategies into actionable and realistic marketing actions
Excellent working knowledge of Egyptian healthcare environment and evolving landscape
Experience working in collaboration with cross-functional teams and ability to lead, motivate and coordinate cross functional teams
Excellent knowledge of computer-based programs including spreadsheets and graphics
Good knowledge on finance principles and processes is desirable
English language proficiency verbally and in writing.
AbbVie طالبين مديرعلامة تجارية
Travel
No
Job Type
Experienced
Schedule
Full-time
Job Level Code
IC
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.
مستوى الأقدميةغير مطبق
نوع الوظيفةدوام كامل
المهام الوظيفيةالإعلان والدعايةالتسويقإدارة المنتجات
المجالاتالتكنولوجيا الحيويةالمستشفى والرعاية الصحيةالمستحضرات الدوائية
