eAswaaq Misr طالبين E- Commerce SEO Specialist
The primary goal of this role is to help manage search engine optimization of products and category pages to improve search results and visibility as well as conversion, while driving traffic to the website through search engines
Responsibilities
Perform all on-site optimization, including optimizing title tags, meta information, URLs, content, headers, and more
Conducting on going keyword research and lead scoring activities, using various digital tools, e.g. Hubspot, Google Marketing Platform, Ahref’s , MOZ , Sprout Social, Hootesuite,etc
Tracking important SEO and performance metrics including organic traffic, conversion rates and time spent on page, etc,
Pixel coding website and SM contents
Performance marketing conversion and online customer acquisition through Funnel management
Setting up Google Data Studio to monitor revenue performance and present regular reports to commercial team.
Managing a 6-figure budget to be spent efficiently, and optimizing toward lower CPV and CPM.
eAswaaq Misr طالبين E- Commerce SEO Specialist
Performing ongoing keyword research including discovery and expansion and optimization.
Researching and implementing content recommendations for organic SEO success.
Wok with Content Team to approve product reviews
Consistently review the website and look for enhancement opportunities to optimize website search results.
Manage the website content (new product uploads, data scrubbing and migration where applicable, removing products, update pricing etc.)
Write effective headlines, body, copy, and websites to optimize websites or web pages.
Work collaboratively with Content Team to assure web advertising is presented most effectively and with key word optimization.
Create program plans based on E-Commerce Marketing strategies to focus on customer retention, repeat purchases, and customer acquisition.
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor advertising links
Assist in the formulation of strategies to build a lasting digital connection with consumers
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
eAswaaq Misr طالبين E- Commerce SEO Specialist
Qualifications
- 3- 5 years’ experience in SEO, Web Development and Content Management Systems or similar role in a fast-paced corporate environment
- Bachelor’s Degree in Marketing, Mass communication, Business, PR or any related field
- Proven experience in SEO/SEM, website optimization, content marketing, blogging, digital media analytics..etc.
- In depth experience with web analytics tools
- Proven and in depth experience in conducting and managing PPC campaigns
- Sound knowledge of CMS tools and plug ins.
- Practice of advanced SEO theory and applied techniques (web ranking, link analysis, data analytics, etc.)
Apply from here
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