Sarwa Capital Holding طالبين Marketing Content & Branding Manager
Sarwa Capital is a leading provider of finance solutions, including auto credit, insurance and consumer finance, and is the largest player in Egypt’s nascent debt capital markets, helping structure, arrange and underwriting debt transactions for companies that need to access debt capital markets to fund growth, manage risk, improve financial standing and raise liquidity.
At Sarwa, we use our expertise in deploying funds and generating liquidity to develop financial solutions for our clients, seeking out and leveraging opportunities in underdeveloped financial segments, resulting in increased financial inclusion. We offer a range of consumer- and corporate-focused products and services under our own brands in addition to producing white-labeled solutions for major Egyptian corporations.
Our talented team of more than 1300 employees across the group is a key pillar to Sarwa’s success. In order to maintain our position at the leading edge, we constantly invest in our people, trusting that our development as a company comes hand in hand with their own.
Job Description
Marketing Content and Branding manager is responsible for understanding what makes our target audience tick, and for developing marketing campaigns that position our brand according to those motivators and for creating all marketing content that we need to use online and offline to sell our products and services and position them in the right way to acquire more market share. Also, he/she is responsible for managing internally our brands for the whole group and externally positioning our brands correctly to our customers.
Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Marketing Content and Branding manager, you should perform well under deadlines and be detail-oriented.
Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience
Sarwa Capital Holding طالبين Marketing Content & Branding Manager
Roles and Responsibilities
Responsibilities include, but are not limited to, the following:
· Conduct consumer and market research
· Identify how our brand is currently positioned in the market
· Design a research-based brand strategy
· Develop and execute marketing campaigns aimed at communicating our brand message
· Communicate our brand personality internally and align company around foundational ideas
· Measure and report on success of branding campaigns
· Anticipate consumer trends and keep brand up to date
- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Create and publish engaging content
- Edit, proofread and improve writers’ posts
- Liaise with content writers to ensure brand consistency
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure content team is on board
- Ensure compliance with law (e.g. copyright and data protection)
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
Qualifications
· 5-8 work experience as a Marketing Content and Branding manager
· BSc degree in Journalism, Marketing or relevant field
· Hands on experience with MS Office and WordPress
· Basic technical knowledge of HTML and web publishing
· Knowledge of SEO and web traffic metrics
· Familiarity with social media
· Excellent writing skills in English
· Attention to detail
· Good organizational and time-management skills
Apply from here
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